A passionate and pragmatic marketing business leader with 10+ years of senior integrated marketing strategy & sales expertise. Proven experience in strategic development, budgeting, copy writing, research, targeting & segmentation, ROI analysis, creative assessment and seamless execution of integrated programs within both traditional and digital marketing programs. Experience managing and mentoring direct reports in conjunction with multiple internal & external operational teams in order to execute programs, within both client & agency environments.
Successful track record delivering profitable results within the following industries: Automotive, Retail, Health Care, Telecommunications,...