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Greater New York City Area, New Jersey United States

Senior Editor

Writing / Publishing

In my position, I investigate retail case studies and success stories and indicate how best-in-class retailers are tapping new technology to succeed. I investigate and discuss new industry trends, such as mobility and social media, with analysts and marketers to reveal the growing need for a more personalized, memorable customer experience in store and online. Topics I've covered include: social media, mobility, SEO, mobile marketing, VoC (voice of the customer), shopper engagement, gamification, and augmented reality Channel Marketer Report, however, delves into the deep and complex trenches of the channel world. CMR spotlights trends and best practices for companies looking to optim...