I am a digital strategist and co-owner at Fractalink design studio pvt. ltd. With close to 14 years in the field of design, I have been instrumental in converting chaos into organised data and impossible requirements and briefs into meaningful user journeys for my clientele and delight for the users.
I started my career as an Architect and went on to pursue my love for UX and UI by acquiring a master's degree in Graphic Design from Middlesex University in London. Post my graduation I joined one of the leading agencies DMGT (Daily Mail and General Trust) in London as a UX and UI designer.
With a strong motivation to bring about a change in the field of UX and UI design and help propag...