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- I'm fascinated by Generation Z (as both a marketer and a mom to three of them), and am convinced companies need to start focusing on this massive and influential consumer group. By the year 2020, they will represent 40% of American consumers. Don't make the mistake of thinking they're just like millennials. They're not! Curious? I'm happy to tell you more! (Or read my blog at GenZMom.com.)
- I love developing breakthrough, "big ideas" that drive consumers toward a desired attitude or action. But "big ideas" start with solid research and insights. Focused creativity is my strength.
- Never happy with the status-quo, I'm always pushing myself and my teams to find new and better ways to bl...

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