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Naucalpan de Juárez Area, Mexico Mexico

Value Added Services & Digital Marketing deputy Director at Radiomovil Dipsa S.A. de C.V. (AMERICA MOVIL: TELCEL)

Telecom / Mobile

Head of corporate marketing for value added services, digital initiatives (on line and social networks) and business intelligence with 24 persons within the area. Maintain and develop the brand ideas under which we operate our value added services business, which account for a 15% of our services income. Manage a budget of roughly U$45 MM per year. I came back from my overseas assignment and took charge of opening a new line of business for accessories within the America Movil Group on an estimated market of US$1.6 billions, throughout 17 countries in Latin America. CEO for Claro Jamaica (America Movil SAB), being in charge of leading the operations, network deployment and commercial la...