Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Strategic Communications Consultant at HOYTS Group
Industry
Advertising / Marketing / PR
About
Creative media, comms and content team leader and strategist. I have led award winning agency teams working on consumer and b2b brands in UK and Australia.
My specialism is creative integration planning of paid, owned and earned channels - advertising, branded content, channel strategy, PR and sponsorship. I have a passion for consumer insight and behaviour.
I have grown and led successful agency teams engaged in Media Strategy, Traditional and Digital Content, Social Media and PR.
I get most reward from: discovering and converting insight into winning outcomes; the innovative and daring use of content and media; and helping those around me create exciting work.
Some highlights:
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