Most people still thinks NPD=Innovation, unable to recognise the huge transformation the industry is going through. What matters is developing new types of products, creating new markets where you sit comfortably as the leader. The question is What kind of organisational processes would enable a company to repeat that systematically?
Our group at Mines ParisTech has assisted French industry for two decades in transitioning towards the new regime. Valuable insights have been gained from cross-industrial interventions. Among other contributions, that has led to a renewal of Design Theory.
Design is a transcending notion that is bound to impact cognitive science, artificial intelligenc...