Manage corporate marketing and communications functions, overseeing various client accounts and 4-member team. Direct brand management, corporate positioning, advertising, sales collateral and tradeshow marketing.
Selected Accomplishments:
Developed and launched Showroom development program for company. Creating a thorough product catalog, web and direct marketing campaigns.
Identified opportunities, researched new product possibilities, collaborated with Design team and created marketing campaigns.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Leveraged strengths in cost-effecti...