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Dybvig Consulting in partnership with INSIGHT has announced INSIGHT Enterprise Optimizer.  By optimizing the ROI of its total sales and marketing expenditures, a firm can create:
1) a redesigned forecast that is the maximally profitable one the simultaneously
2) redesigned optimally-feasible supply chain can make and fulfill.

Results from a simple "proof of concept" model demonstrated 25-150% improvement in profit. A draft white paper is available with the details of the model's structure, input data and results.

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