•Raised over SGD 2M in donations in 2013, exceeding the target of SGD 1.65M by 22%.
•Built relationships with Corporates and Foundations, namely: Tan Chin Tuan, CapitaLand Hope Foundation, Community Foundation of Singapore, and Coutts, garnering corporate donations exceeding $100,000.
•Directed New Life’s corporate branding revamp to align the organisation’s image to today’s young generation.
•Pioneered the new media channel and website revamp to adapt to modern trends in communication.
•Supervised public relations and sponsorship of New Life’s annual community carnival called Children’s Fest, which achieved a record breaking crowd of 5,330 and gained nationwide medi...