President at Sparks Grove, a Division of North Highland
Industry
Advertising / Marketing / PR
About
After almost 20 years in the marketing services industry, I have gained an appreciation for both the art and the science of brand relationships, communications frameworks and platform integration. The effective collaboration of this art and science is being challenged every day by the hyper-evolution of our constituents鈥� participation model. If we are to be successful, we must be agile and iterative.
鈥� Brands鈥� constituents are not living in a 鈥渄igital world鈥� but, rather, participating in a 鈥渘etworked reality鈥� - understanding the network and a brand鈥檚 role in it is critical
鈥� How we work is a critical function to the way we think 鈥� consider your collaboration model
鈥� Da
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