Personal Information
Organization / Workplace
Zurich Switzerland
Occupation
Research Associate, UZH
Industry
Technology / Software / Internet
Website
About
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
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