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Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Sponsorship & Social Media Manager, Infiniti Formula One
Industry
Technology / Software / Internet
Website
About
I am a senior manager at Infiniti Motor Company, working within the marketing team on the Infiniti Red Bull Racing Formula One team sponsorship. Key responsibilities include sponsorship strategy, social media and F1 campaign planning. I have a lot of experience of blending the worlds of social media with the offline and experiential platforms to deliver successful projects for some of the worlds biggest and best known brands. From my current position at Infiniti working for the Infiniti-Red Bull racing team in Formula One, to companies such as The Wall Street Journal, Motorola and Samsung, to working with the world’s leading environmental NGO WWF on Earth Hour, I work across borders, c.
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Presentations(32)Ìý

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Building a credible brand on social media
Building a credible brand on social mediaBuilding a credible brand on social media
Building a credible brand on social media
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Authenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands onlineAuthenticity: The ultimate currency for brands online
Authenticity: The ultimate currency for brands online
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Managing a Crisis in the New World of Social Media
Managing a Crisis in the New World of Social MediaManaging a Crisis in the New World of Social Media
Managing a Crisis in the New World of Social Media
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