Digital marketing leader with proven success in strategic development and implementation of integrated, multi-channel and metrics-led global campaigns. Extensive expertise at each stage of program management, from budgets and forecasting to behavioural analysis and multichannel attribution.
Specialties include: Media planning and buying, direct response across web, mobile and social platforms, affiliate marketing, CRM, paid media (PPC, display, RTB), Search Engine Optimizations (SEO), market research, web analytics, creative design optimization.