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San Francisco Bay Area United States

Associate Marketing Director, Online Strategy

Advertising / Marketing / PR

RESPONSIBILITIES: * Content/Marketing Strategy: Develop online marketing plans for key titles across all publishing groups. Ensure that each marketing plan reaches the right online audience with the right message. * Content Creation and Management: Develop the content for all key digital marketing efforts and manage that content via chroniclebooks.com and third-party applications, such as Odyl. * Budget: Work with the marketing managers and publicists for each key title to develop and deliver a digital marketing plan that fits each title's budget. Separately manage a digital marketing budget, selecting third-party tracking tools and applications. * Social Media: Partner with the comm...