Alison Zarrella is a social media manager and co-author of The Facebook Marketing Book from O’Reilly. She also works as an independent consultant and has advised brands of all sizes and industries. With nearly 8 years of Facebook experience and a strong writing background, Alison focuses on designing content that builds engagement and fans across social media platforms. Follow her on Twitter @Alison, or on her blog at AlisonZarrella.com, to learn more about social media marketing, optimization and content strategy.