Armen is charged with building the IBM鈥檚 market presence for a growing portfolio of 100+ SaaS offerings. Previously, he was VP of Corporate Marketing at DemandTec -- The Collaborative Analytics Cloud for Retail & CPG 鈥� which was acquired by IBM in early 2012. Armen was part of the startup team at Velosel, a pioneer in cloud-based Master Data Management solutions, prior to being acquired by TIBCO. Earlier in his career, he held product, brand, and digital marketing roles with ConAgra Foods, Avery Dennison, and Gateway. He lives in the heart of Silicon Valley with his wife and two young children.
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