10 years marketing experience including 6+ years experience in digital/online performance marketing first as marketing manager directing $20M+ in spend and subsequently as marketing analytics leader for a 'nine-figure' annual spend, and as acquisition leader for a Google Capital company.
Demonstrated ability to scale from expert individual contributor with deep hands-on capabilities to broad strategic roles leading teams.
Built 'big-data' based analytics team to analyze +$100M online marketing budget for #1 education company by revenues in the world. Deep familiarity with all digital channels including SEM, Display, SEO, affiliates, social and email with a highly analytical perspecti...