•Decide and execute marketing plans in APAC including events, PR, digital marketing and content strategy;
•Responsible for driving leads and marketing revenue through marketing plans;
•Improve Meltwater’s branding through public relations, recruitment events and sponsorships;
•Plan and execute event marketing including trade shows, client events and webinars;
•Develop local digital marketing initiatives such as SEO, PPC, social media and blogs;
•Responsible for local public relations opportunities;
•Establish close relationships with regional press;
•Roll out the customer case studies program in the region;
•Support global marketing initiatives while implementing...