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Greater New York City Area United States

Search Engine Marketing Manager

Technology / Software / Internet

• End to end management and analysis of SEM program, including keyword research, campaign strategy, creative, and bid management. • Responsible for analyzing, optimizing, and growing CPC marketing campaigns for Audible.com driving new ideas and processes to improve performance of SEM. • Execute copy, creative, landing page and segmentation tests to achieve optimal results by improving conversion rate. • Collaborate with marketing team to analyze cross channel performance and develop new acquisition strategies. • Manage vendor relationships and PPC marketing budgets to exceed customer acquisition goals within a strict CPA target.