Assistant Professor at Symbiosis International University Pune
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About
I am currently working as an Assistant Professor at Symbiosis International University, Pune. Prior to that, I have completed my PhD from Department of Management Studies, Indian Institute of Technology Roorkee, as a full time doctoral student. My Phd thesis revolves around modelling and measuring of consumers' value co-creation in e-services
I have completed my MBA in Marketing from Madan Mohan Malviya Engineering College. My work experience is a mix blend of industry and academics. My area of interest lies in consumer co-creation, consumer value, Self Service Technologies, and marketing.
I have published in various international journals and attended various reputed conferences. I ha...
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