Amke started her career in the music industry in 1990, initially in the areas of artist management, label administration, publishing and distribution in the independent sector. After her MBA degree in 1997 she focused on the digital music market and the associated structural changes in the industry. Startups and innovative business ideas have since then become part of her day-to-day work.
For the first German music download portal "mov.a.bit" (1998–1999) and for creating the advertising product "edCard" for Edgar Medien (1999–2000), with affiliate strategy and performance-based compensation model, she still worked as an employee. Since then, she is self-employed as a consultant and entre...