andrea zannin (Ph. D.)
Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Partner & Head of Qualitative at Beyond Research
Industry
Advertising / Marketing / PR
About
10 years of experience as semiotician and qualitative research director for most important national and international Marketing and Advertising Institutes and Agencies
Phd (Semiotics) - Contract Professor
Specialties:
- Communication and Culture Analysis
- Socio-semiotic Insight
- Brand Building
- Marketing Mix Analysis (Pack, Name, Logo, Shelf positioning, Price)
- Innovation funnel (workshop ideation and facilitation)
- Online Qualitative - Social Media Monitoring (qual & quant)
Contact Details