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Andrea Mortensen's Resume

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Andrea Mortensen
Andrea Mortensen

I am currently seeking employment for after graduation in May of 2014. Upon graduation I will receive my Bachelors in Advertising from Michigan State University. After graduation I am looking to go into the fields of public relations, event planning, and social media marketing.

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Andrea T. Mortensen morten20@msu.edu Permanent Address Phone: 810.923.8891 Temporary Address 87 Granite Drive 131 Stoddard Ave. Wilton, CT 06897 East Lansing, MI 48823 Education Michigan State University, East Lansing, MI Bachelor of Arts:Advertising - Expected Graduation May, 2014 8/2010- Present Wilton High School, Wilton, CT - GPA 3.5 Graduated 6/2010 Professional Experience Communications Intern, Old Town Commercial Association, Lansing, MI Current Member of event planning committee for Old Town Oktoberfest. Wrote article to be published in Awesome Mitten to promote Oktoberfest. Wrote 60 second radio spot and press release promoting Oktoberfest. Used new media tools to promote events and create social media contests driving traffic to event sites. Marketing Intern, Lansing City Market, Lansing, MI Summer 2013 Managed social media content on Facebook and Twitter. Contributed to Market Watch weekly newsletter. Developed new marketing and promotional materials through new media. Contributed to promotional efforts for Lansing City Market events. Media Research Intern, Mediassociates, Danbury, CT Summer 2012 Wrote ad copies for Marist College’s advertising campaign. Member of media planning team for Western Connecticut State University advertising campaign. Conducted research for clients using Microsoft MapPoint. Conducted market research usingScarborough for Winstar Casinos. Identified television channels appropriate for Southern New Hampshire University direct television campaign. Conducted researched for Gaylord Hotels to determine best season for ad campaigns. Analyzed data from Google Ad words for Cessna, Western Connecticut State University, and Winstar Casinos and made recommendations for these clients to management. Certification New Media Driver’s License, Michigan State University May, 2013 Trained in new media and digital marketing. Mastered use of social media tools to create effective marketing campaigns and build community with customers including sites such as Twitter, Facebook, and YouTube. Practiced search engine optimization, Google Analytics, and search engine marketing. Summer Work Experience Courtesy Desk, Caraluzzi’s Georgetown Market, Wilton, CT Summers 2010-2012 Solved customers’ issues and balanced cash drawer 100% of the time. Achievements and Extracurricular Activities National championship level competitive baton twirling. Member Michigan State Advertising Association. Member Spartan Ski Club. 1997-Present Current Current

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Andrea Mortensen's Resume

  • 1. Andrea T. Mortensen morten20@msu.edu Permanent Address Phone: 810.923.8891 Temporary Address 87 Granite Drive 131 Stoddard Ave. Wilton, CT 06897 East Lansing, MI 48823 Education Michigan State University, East Lansing, MI Bachelor of Arts:Advertising - Expected Graduation May, 2014 8/2010- Present Wilton High School, Wilton, CT - GPA 3.5 Graduated 6/2010 Professional Experience Communications Intern, Old Town Commercial Association, Lansing, MI Current Member of event planning committee for Old Town Oktoberfest. Wrote article to be published in Awesome Mitten to promote Oktoberfest. Wrote 60 second radio spot and press release promoting Oktoberfest. Used new media tools to promote events and create social media contests driving traffic to event sites. Marketing Intern, Lansing City Market, Lansing, MI Summer 2013 Managed social media content on Facebook and Twitter. Contributed to Market Watch weekly newsletter. Developed new marketing and promotional materials through new media. Contributed to promotional efforts for Lansing City Market events. Media Research Intern, Mediassociates, Danbury, CT Summer 2012 Wrote ad copies for Marist College’s advertising campaign. Member of media planning team for Western Connecticut State University advertising campaign. Conducted research for clients using Microsoft MapPoint. Conducted market research usingScarborough for Winstar Casinos. Identified television channels appropriate for Southern New Hampshire University direct television campaign. Conducted researched for Gaylord Hotels to determine best season for ad campaigns. Analyzed data from Google Ad words for Cessna, Western Connecticut State University, and Winstar Casinos and made recommendations for these clients to management. Certification New Media Driver’s License, Michigan State University May, 2013 Trained in new media and digital marketing. Mastered use of social media tools to create effective marketing campaigns and build community with customers including sites such as Twitter, Facebook, and YouTube. Practiced search engine optimization, Google Analytics, and search engine marketing. Summer Work Experience Courtesy Desk, Caraluzzi’s Georgetown Market, Wilton, CT Summers 2010-2012 Solved customers’ issues and balanced cash drawer 100% of the time. Achievements and Extracurricular Activities National championship level competitive baton twirling. Member Michigan State Advertising Association. Member Spartan Ski Club. 1997-Present Current Current