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Wellington & Wairarapa, New Zealand New Zealand

Principal, Brand and Marketing Strategy

Advertising / Marketing / PR

After many years leading a brand agency, I am now working as part of a virtual agency, still focusing on developing and delivering brand and marketing strategy. I see my role as making brands differentiated and relevant to the lives of both internal and external audiences. I'm currently working with a great range of clients including Mojo Coffee, Damwatch, Sport NZ, Mary Potter Hospice, So They Can, Just Paterson Real Estate & The Wellington Hospitals Trust. Specialties: Business purpose and value proposition. Brand strategy, positioning and propositions. Marketing strategy. Market definition and audience segmentation. Channel strategies. Marketing initiatives, tactics and executions. M...