profilePage

Great products do not happen by accident. Building on user data and insights; developing and articulating UX vision; determining core use while focusing on emotion, provide the key cornerstones for great experiences. And I am into great user experiences.

I believe in reducing to the core, prioritising use cases till the experience meets identified ‘real’ needs. Test early and test often. Know your minimum viable product to meet time-to-market challenges. Make sure everyone else knows it too. Do not compromise on quality.

Passionate about UX, I like to develop an experience vision with a pragmatism that allows me to get people on board and drive them to be open to new ideas and solu...

�ݺ�ߣ

Andy Ofarrell