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Kolkata Area, India, WB India

Founder at SIBIA Analytics and Consulting Services PL

Technology / Software / Internet

A seasoned professional in marketing analytics for CPG/ FMCG, retail and banking industries. Spent years in analytics product development and implementation, client consulting and project delivery. A subject matter expert in consumer behavior and mixed modeling. Interest lies in marketing science and consumer behavior research and application in the field of customer/ demand analytics involving advanced statistical procedures/ econometric modeling using softwares such as SAS. Poses advanced level knowledge in syndicated retail sales data, POS data, Panel data in US, Europe and Indian markets. Of late enaged in developing a platform for advanced marketing mix solution with real time rep...