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"A goal without a plan is just a wish"
With a business-oriented mindset, the way I look at Marketing is how to translate from Business Goal into Marketing Plan and into  results in both top line and bottom line, which has been my job during the last 11 years in multi-million dollar companies across diverse FMCG categories. 

I launched a great number of new products with Gold Innovation projects at a regional scale, managing extensive project teams of brand team, cross-functional teams, agencies and suppliers. I managed day to day business of a category worth multi-million dollars, delivered positive growth for a brand on the edge of being delisted and reversed a brand from 4 year downtre...

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