Shanghai City, China, maharashtra China
Associate Planning Director at Ogilvy & Mather
Advertising / Marketing / PR
BUSINESS PROBLEM SOLVER | CONNECTOR | STRATEGIST
Brand communications and behavior change strategist with 8 years of experience building brands and businesses across Asia and in particular, the world's fastest growing economies China and India.
A sociologist turned marketing professional, I try and understand deep-seated drivers and themes in people's lives to unravel the motivations that impel them to act and live as they do, turning this intelligence into strategies that nudge them towards desired behaviors.