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My credo

«We have to take brands into one‘s heart, to live and love them, in order to understand and advance them.» 

The creation of brands, that move people and have an impact on the world, captivates and fascinates me. It requires a profound comprehension of the company’s culture and its employees, the perception of customer insights and mechanism of the market as well as the examination of essential cultural distinctions between different industries and countries. In order to create brands that inspire and affect people, we have to be courageous and to think different. We also have to take new and diverse perspectives and make unusual connections. Therefore, intelligent and cr...

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