New Product launch ppt
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The document introduces Yummy Noodles, an instant noodle product made from wheat flour. It is targeted at kids, youngsters, and parents and aims to end hunger at a low price point. Yummy Noodles comes in various flavors like normal wheat, cheese, butter, vegetable, chicken, fish, and pudina. It will be promoted through television, radio, hoardings, online media, and events with an initial advertising budget of 4.5 crores and expected profit of 1.5 crores. Future plans include market surveys, expanding sales, and adding new flavors.
New Product launch ppt
- 2. Introduction :- Product Instant noodles Name Yummy noodles Tagline Hunger ends here (Bye-Bye bhookh ) USP Wheat flour noodles Low pricing
- 3. Target group :- Kids Youngsters Parents
- 4. 4 Ps : Product Instant noodles Main ingredient Wheat flour Non-sticky Different packaging Available in different flavours
- 5. Different Flavours - Normal Wheat Cheese flavour Buttery noodles Vegetable noodles Chicken noodles Fish noodles Pudina noodles
- 6. Pricing Rs 10to Rs20 Competitors analysis- Rs10 - 20 normal noodles Rs 20 - 30 Atta noodles
- 7. Promotion Television Radio Hoardings Online media Events like Awareness programs on nutrition
- 8. Place - o Retail stores o Supermarkets
- 9. Budget - Expected Expenditure : Manufacturing : 2 crores Advertising : Print : 50 lakhs Radio : 25 lakhs TV : 1.75 lakhs Expected Total Initial Expenditure : 4.50 crores Expected Initial Revenue : 6 crores Initial Profit Margin : 1.50 crore
- 10. Future scope - Market survey Expand sales New flavours