Label and Packaging Development-
鈥� Developed Creative briefs for advertising agencies, coordinated and maintained agency relations
鈥� Evaluated and approved the design and copy
Brand Promotions and Activations 鈥�
鈥� Point of Sales Marketing Initiative- Plan, Designed and Executed
鈥� Preparation, execution & follow up of marketing campaigns and brand activations (Promoter brief and management of Sampling activities)
鈥� Monitored and reported promotion execution and conducted numerical analysis of the activation performance based on Conversion Ratio to determine the success rate of promotion
鈥� Sell-out diagnostic: Analysing brand performance and competitor activity
鈥� Sell-in...
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