Personal Information
Organization / Workplace
Melbourne, Australia Australia
Occupation
Head of Disney Interactive Media, Australia and New Zealand, at The Walt Disney Company
Industry
Technology / Software / Internet
Website
http://www.annapearce.comAbout
Lead Customer Experience Strategist for multiple high-traffic award-winning websites, understanding audience types, behaviours and goals, balanced with the clients commercial strategy and creative vision demonstrates an all round knowledge of business strategy, eCommerce and UCD design process
Head of User Experience/Front end delivery for the multi-channel travel inspiration site Hooroo (new brand creation for Qantas Group)
Lead Interactive Strategist for Clemenger BBDO, provided overall interactive planning direction and concepts for integrated online communications; New biz dev; Established Social Media dept
Chief product strategist for Australias leading Custo
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