Personal Information
Organization / Workplace
Malaysia Malaysia
Occupation
AVP, Custom Research
Industry
Advertising / Marketing / PR
About
CAREER GOAL:
Driving research to support strategy & decision making
Specialties:
• 13 yrs working experience mainly in market research
• 7 yrs experience in brand communications research
• Holds a degree specializing operational research and statistical data applications
• Trained by two of the largest research agencies on market research techniques and fundamentals
• Experienced in managing quantitative and qualitative studies for B2B and B2C market
• Syncing measurement science and arts of marketing to answer stakeholders' business questions
Contact Details