Personal Information
Organization / Workplace
New Delhi, India India
Occupation
Head Analytics
Industry
Technology / Software / Internet
Website
http://www.analyze-this.netAbout
Over a decade+ of Analytics- digital, telecom, retail, FMCG, ecommerce, content etc..
In-depth knowledge of Analytics- project planning and execution
Understanding business needs and identifying KPIs with effective insights.
Data Warehousing, business Intelligence, data planning, data execution.
Web analytics- Performance and effectiveness analytics- tools like GA, Omniture
Audience behavior metrix- navigation and movement analysis
Analytics: Google Analytics, Omniture, Nielson, comScore, real time analytics, usability analytics(clicktale, mouseflow and others) and Business Intelligence for E-commerce: bucketing, funneling, ROI insights and achieving ROI from different traffic sources. ...
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