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Noida Area, India India

GM - Sales & Marketing

Advertising / Marketing / PR

I am responsible for scaling the online business for bagittoday.com with a special focus on sales & marketing My mandate is to create the preferred ecommerce brand in the country and build a 'profitable' business. • Brand development, web site traffic growth, web site UI • Strategy Planing, including business plan & sales strategy development. • Responsible for customer acquisition and segmentation to increase sales by effective use of media both paid and non paid • Customer analytics to track customer profile, purchasing patterns, lifetime value and attrition. • Marketing analytics to track performance of campaigns, traffic by sources and conversions as well as social media e...