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Asking someone to think more creatively is like asking a pot plant to grow an extra 5cm taller. Unless you give it the right conditions, nutrients and nurture, it will not be able to do so. 

Similarly, when you ask people to be ‘creative’ you need to develop the right environment and culture to start with. And then provide them with the right thinking tools and techniques to be able to change, learn and grow.

As an experienced Marketer I learnt what it took to think creatively and develop new strategies, products and services. Im not a designer but by learning and using various creative thinking tools and methods I was able to do so. And it is those same creative thinking tools and meth...

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