A shopper insight-led, senior marketer with a 15-year commercial track record in digital brand development, customer engagement and e-commerce category management. Strategic and data-driven focused, with a background in psychology, used to intimately understand and seamlessly interweave the demands of corporate marketing, the role of brands, and the needs of modern customers in a fast changing digital landscape. A naturally engaging leader and communicator, skilled at building effective relationships, managing transformational change and developing in-house capabilities to to drive innovation and profitable growth.