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San Francisco Bay Area United States

Chief Marketing Officer at Online Travel Agency Start-Up

Technology / Software / Internet

I'm an experienced global marketing executive with success building profitable growth through marketing strategy, branding, and customer acquisition, engagement, and retention activities, for both established and start-up B2C companies, and within mature and emerging markets. I have a deep passion for uncovering what drives target audiences, then translating those insights into compelling marketing programs that drives the business' bottom line results. *** • MARKETING STRATEGY: Developed customer segmentation, priority audiences. • CUSTOMER ACQUISITION: Globally, utilized mix of direct acquisition (SEO, SEM, online display, affiliates, partners, lead generation), grew em