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• Managed over US$ 25 millions in marketing investments and US$ 300 millions in sales.
• At Reckitt Benckiser, developed and implemented a strategic plan for floor waxes brands in 1991, led to a share increase reverting losing trend.
• Launched Gillette Sensor in Brazil in 1993, achieving 14.2% market share in 4 years, top growing country in the world. 
• Development in 1994 public relations campaign for Gillette Sensor for Woman launch, more than US$ 100,000 in free media.
• Pioneer in the development of Internet media for mass consumer product companies in Brazil and 1st in Gillette worldwide with Sensor Excel site in 1995. 
• Developed and implemented a new trial model for razors at Gi...

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