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San Francisco Bay Area United States

Web Marketing Consultant

Advertising / Marketing / PR

→ Managed and Implemented conversion rate optimization techniques which included A/B split testing using Adobe Test and Target. → Analyzed meaningful patterns in web analytics data (Adobe Analytics, Google Analytics, Eloqua) and then communicated them via data visualization and reporting techniques. →Managed B2B marketing analysis using DemandForce platform to drive more qualified leads for the sales team. →Developed CMO reporting frameworks and dashboards to concisely illustrate complex quantitative analysis and deliver strategic recommendations.