As a strategist, I am associated with various brands including IKEA, Make in India, World Resource Institute, L'Oreal, Reliance Jio, etc. My primary involvement has ranged from the planning the scope, information architecture and user-experience to the creation of concepts and content for many digital touchpoints and platforms.
In my ten years of work experience spanning across film-making, graphic design, animation and advertising, I have learned the power of engagement through storytelling while honing my skills in narrative design and story architecture.