Belonging to a background of a middle class family of Lucknow, Anurag started early during his college days with his father as a marketing assistant for spares of Oil Pump, Heavy Land Moving machinery like Hot Mix Plants, Road Rollers, Pavers & Bull Dozers. And along with his studies he was training a batch of Engineering Students in JAVA, Oracle & C++.
Post his MBA (from Delhi) he worked with ad agencies like The Grey World Wide, thehive & The Leo Burnett in New Delhi. Here he worked on some of very prestigious brands like Ambica Steels, Archies, Avantha Group (BILT, Crompton & Greaves, Sapient etc.), Bacardi, Computer Sciences Corporation (CSC), Fidelity India Limited, General Motors ...