Personal Information
Organization / Workplace
New Delhi, India India
Occupation
Brand Strategist
Industry
Advertising / Marketing / PR
About
So who am I?
Manorite, adopted Delhi-ite, Mican, music maven, fact miner, Chelsea fan, entrepreneur, friend, lover, book cook, life observer, chilly freak, Vonnegut believer, tech geek, Wes Anderson disciple.
The way I see it, we live with brands day in and day out. Some we choose consciously, others are ingrained into our way of life. Some are big with globally recognizable faces backing them along with million dollar budgets while others are endorsed by grandmothers or domestic helps and still manage to outsell the former. Some cater to the high flier and some to the daily wage earner and some to both.
In today’s world it’s important for brands to be honest. The power of informa...
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