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Greater New York City Area United States

Senior Director Digital Marketing - Digital Marketing Practice Lead -Virtusa

Technology / Software / Internet

Senior executive management experience with strong leadership, digital media, process improvement, and project management (SDLC) (PLC) skills working with external and internal partners. Strong Digital Multi-Channel and Cross-Device expertise in B2B /B2C traffic generation via SEO/SEM, PPC, CPC, online advertising, social media, mobile media, video and customer engagement. SME Digital Project Management certified trainer. Experience with Programmatic display media technologies and platforms (DSPs, DMP) with contextual, affinity, lookalike audience, and behavioral targeting. Marketing analytics, tracking and optimization experience. Social media PMD experience with Facebook, Instagram and ...