Studied Communication Research, Linguistics and Rhetorics at Bamberg, Tübingen and Zuerich. Armin started his career as founder of Sieber Public Relations, consulting several brands among them Kodak and Deutsche Lufthansa especially in corporate communications and internal communications issues. In 1999 Armin joined Europes leading communication consultancy Pleon specialising in IT, telecommunication, utilities and media industry. He hold several management positions at Pleon, acted as interims PR manager and finally ran Business Director with a focus on strategy consulting for many international brands like Deutsche Telecom, Metro and E.ON. In 2009 Armin joined Sky Deutschland AG in th...