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Amsterdam Area, Netherlands Netherlands

Independent Strategy Director

Advertising / Marketing / PR

About 15 years of experience in various planning / strategy roles in leading advertising agencies in The Netherlands. Passionate about brands and bold brand ideas that make a difference. In a previous life I guess I was a techie, putting in many many hours of programming anything from robots to databases to the almost prehistoric web applications of the nineties, and eventually completing an MSc in Artificial Intelligence at the University of Amsterdam. From 2000 until 2008 I worked in various roles with TBWA in Amsterdam. Initially with a focus on the field of digital / multichannel campaigning, database marketing and CRM. And eventually in a broader role as planner, discovering new...