Personal Information
Organization / Workplace
Russian Federation Russian Federation
Occupation
VP, head of marketing in finacial companies, сonsumer behavior consultant
Industry
Advertising / Marketing / PR
About
- Behavioral marketing
- Gamification and simplification / optimization, development and optimization of motivation
- Storytelling (principles of script writing in communication and presentation), customer journey analysis
- Theory of Value
- Classical marketing and branding, consumer behavior
- Marketing and opinion research
- Nudge and Debiasing (behavioral economics in the management decision-making and selection, optimization of decisions)
- Instrumental (research) and fundamental behavioral marketing
- Sentiment analysis optimization (to use and other basic emotions, but sadness and happiness)
- Theory of emotion (a systematic approach to the analysis)
- Neuroeconomics (neurobiolo...
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