Marketer experienced in generating significant, measured new and incremental revenue streams for dynamic, rapidly-growing, data-driven, technology organizations by leveraging 18 years of marketing, analytics, and database management skills to lead strategic growth initiatives.
Specialties:
Go-To-Market:
- Marketing, Direct and Channel Sales, and Operational planning and delivery
- POV, Category creation, and Messaging strategy and development, inclusive of open source and proprietary software
- Product positioning and pricing for Saas, On-premise, or services
- Organizational planning and operations
Content Marketing:
- Inbound first strategies and execution of calendar of thoughtful, ...