Ash Gupta is a respected Marketing man with a classical international business grounding in Ford, which he joined as a graduate trainee in 1969. Over the next 10 years he made his mark helping establish the Ford of Europe Transportation Office where innovative transport systems were born. He developed 鈥淒ial-A Ride鈥�, Britain鈥檚 1st demand-actuated public transport system, Ash went on to be part of the Small Car Product Planning team that developed the Ford Fiesta, the automotive industry鈥檚 fastest 0 - Million selling vehicle. He went on to European roles Co-ordinating the Pan-Europe launch for Fiesta, & controlling Advertising & Sales Promotion for Ford across EMEA. At the start of his
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